The Bottom Line Product Innovation: Better, Or Just New?
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Feb 26, 2026 Dave Ward, Ring MD who built consumer home-security hardware; Dr Garry Moppett, Mars R&D leader in confectionery innovation; Tom Moody, P&G Northern Europe head driving household product R&D. They debate product refresh frequency. They compare fast software tweaks with five-year pipelines. They discuss privacy-aware smart features, consumer research methods and why continual upgrades fend off disruption.
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Daily Shaving Tests Revealed Missed Spots Under The Nose
- Tom Moody describes a Gillette research lab where people shave daily behind two-way mirrors to spot missed areas like under the nose.
- That insight led to adding a rear blade on Gillette razors for better coverage.
Founder's Email On Boxes Creates A Direct Feedback Loop
- Dave Ward highlights founder Jamie's emails printed on boxes as a direct feedback shortcut; customers email issues straight to the inventor.
- He says Jamie still engages and routes messages into the team for rapid fixes.
Microban Cleaner Flopped When Post‑COVID Habits Changed
- Tom Moody recounts a COVID-era Microban surface product that failed as consumer behaviours shifted away from intensive surface-cleaning.
- The product killed surfaces for 24 hours but demand evaporated once cleaning intensity fell.