Fashion People Karlie’s Glossy
17 snips
Sep 19, 2025 In this engaging discussion, Karlie Kloss, the founder of Bedford Media and ex-model, teams up with Thom Bettridge, the visionary editor revamping i-D magazine. They delve into Karlie's motivations for acquiring i-D and her ambitious plans for Bedford, including the relaunch of the iconic Life magazine. Thom shares insights on modernizing i-D while honoring its rich history, revealing a unique approach that fuses archival elements with contemporary publishing. Together, they explore innovative strategies to connect with the next generation of readers.
AI Snips
Chapters
Transcript
Episode notes
Archival Threads Guided The Relaunch
- Thom dug into i-D's archive to identify recurring themes like platforming unknowns and DIY aesthetics.
- He used those threads to shape the relaunch, including a cover that features an unknown.
DIY Ethos Matches Creator Culture
- The DIY ethos of i-D aligns with today's creator-driven, platform-agnostic culture.
- That resonance makes the magazine's legacy relevant to digital-native audiences.
Partner Advertisers Through Creative Alignment
- Serve advertisers with creative, audience-aligned stories instead of pure ad placements.
- Build experiential and branded content that genuinely engages your community.