More and more people across the world are struggling with burnout. According to a Future Forum survey of over 10,000 workers from February 2023, as many as 42% of workers experience it, an all-time high. When signs of exhaustion emerge, the ideal solution is, of course, total rest, but it's often a luxury that few can afford. An alternative for preventing burnout is what's known as the "42% rule."

The rule was introduced in 2019 in a book authored by two identical twins from the USA: Amelia and Emily Nagoski. The book was entitled "Burnout: The secret to solving the stress cycle" and it was based on the sisters' personal experiences.

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The TFTM Awards 2019