The Product Manager How to Control the Chaos of a Multi-Product Portfolio
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Mar 3, 2026 
Anneka Gupta, Chief Product Officer at Rubrik with prior leadership at LiveRamp, shares lessons from scaling multi-product portfolios across data protection, cyber recovery, and identity resilience. She explains why adding products multiplies complexity. She outlines when to build, how to allocate resources, how to organize teams, and a stack-ranking framework for prioritizing investments.
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Multi-Product Complexity Scales Exponentially
- Adding a second or third product multiplies complexity exponentially rather than linearly.
- Anneka Gupta warns this impacts go-to-market, internal execution, and messaging, so timing the move matters for 5–10 year company survival.
Give New Products Dedicated Owners And Teams
- Do assign dedicated owners and cross-functional teams when you commit to a new product.
- Rubrik incubates new products with dedicated product, engineering, and sales engineers to get from zero to one faster in enterprise deals.
Start Small To Prove Traction Before Big Bets
- Start small and test hypotheses before asking finance for big budgets.
- Use a tiny dedicated team (often ~5–10 people) to validate killer capabilities, then scale investment after traction.