The Modern Therapist's Survival Guide with Curt Widhalm and Katie Vernoy Modern Therapist’s Consumer Guide: SimplePractice
Oct 30, 2025
In this engaging conversation, Jonathan Seltzer, CEO of SimplePractice, discusses his mission to empower independent mental health clinicians. He shares insights into the evolution of SimplePractice and its commitment to transparency and clinician trust. Jonathan highlights how AI is designed to enhance therapists' work, not replace them, and explains efforts to improve referral processes and billing workflows. He also addresses concerns about data privacy, assuring listeners that clinician data is never sold or monitored.
AI Snips
Chapters
Transcript
Episode notes
Three Stakeholders Guide Decisions
- SimplePractice balances three stakeholders: team, customers, and investors, and must make trade-offs.
- Jonathan Seltzer acknowledges decisions won't always fully satisfy every stakeholder but must advance mission and sustainability.
Referrals Are The New Battleground
- Independent clinicians face shrinking referral volume as digital companies aggregate clinicians and compete for clients.
- SimplePractice sees filling clinicians' caseloads with quality referrals as a top product priority.
Leverage Clinician-To-Clinician Referrals
- Use clinician-to-clinician digital referrals and shared availability to attract higher-quality clients.
- Jonathan Seltzer recommends opting into calendar sharing and SimplePractice's referral tools rather than paid lead-buying.