Agents, AI Fundamentals, and Launching an AI Startup: Britton Upchurch from Perci

In this episode of Get Discovered, we sit down with Britton Upchurch, founder of Perci, to explore the rapidly evolving world of AI, user agents, and what launching an AI-powered startup is like.

Britton breaks down the foundational principles behind AI, the real constraints shaping AI systems today, and why the next few years will fundamentally change how teams build, automate, and scale their workflows. He shares a grounded view of where AI is genuinely delivering value, where it still falls short, and how businesses should think about adoption without getting lost.

We also discuss:

• Launching Perci, an AI startup for marketers and ecommerce managers
• Why agent reliability is the core challenge for the next wave of AI tools
• The technical patterns Perci AI uses to orchestrate complex automations
• How agents will reshape roles, workflows, and decision-making
• AI fundamentals
• And more

Whether you’re an engineer, SEO, or marketing leader trying to make sense of the agentic future, Britton’s perspective offers a practical, high-signal look at what’s coming, supported by a grounded conversation about AI's fundamentals themselves.

Episode Resources:

- Andrew Ng: https://www.andrewng.org/

- Jeremy Howard: https://www.linkedin.com/in/howardjeremy/

- Perci: https://www.perci.ai/

- Find Britton on LinkedIn: https://www.linkedin.com/in/brittonupchurch/