KQED's Forum How Are You Managing Giftflation this Holiday Shopping Season?
Dec 5, 2025
Amanda Mull, a consumer culture columnist for Bloomberg, dives deep into the implications of giftflation on holiday shopping. Taylar Hagan-Colyar, founder of Sip Shop Eat, shares insights on the rising popularity of craft fairs as more cost-effective avenues for vendors and shoppers. Sarahjane Bernhisel, co-founder of Bay Made, discusses the challenges small businesses face amid inflation but highlights the unique value of local goods. The trio explores alternative gifting ideas, emphasizing meaningful experiences and local finds while navigating this season's economic challenges.
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Local Customers Keep Buying Despite Price Hikes
- Sarahjane says regulars in her neighborhood still buy local gifts despite price increases.
- She notes input costs like jars and chocolate rose, forcing some local price hikes at Bay Made.
Use Craft Fairs To Reach Engaged Shoppers
- Attend in-person craft fairs to reach engaged buyers and avoid shipping overhead.
- Taylar Hagan-Colyar recommends vendors use markets to build repeat customers and sell directly.
More Spend, Fewer Items
- Shoppers spent more but bought fewer items during Black Friday period.
- Amanda Mull suggests buyers prioritize larger purchases during discount windows amid inflation.