The Six Sells Podcast Positioning With Paul Evans on The Six Sells Podcast
In this episode of The Six Sells Podcast, Mike Nicholson spoke to Paul Evans, who is the Founder and Chief Positioning Engineer at V2RSION.
Paul has a distinguished 20+ years leading marketing at companies including Vodafone and Microsoft as well as advising growth leaders across the tech and media industries.
Here are some of the topics we discussed in this episode.
Positioning as a marathon and a sprint
Responding to internal and external signals
Where positioning sits and what it really delivers
The context of why you are chosen above and beyond your competition
The difference between positioning and messaging and the contextual component
The solution and the value that you create
What people can learn about positioning
The business capability and the importance of language
Identifying what good positioning looks like
Why indecision or no decision signals weak positioning
Great positioning drives great go to market
The positioning process
The ‘bridge point’
Aligning and educating the team
The AI audience and the long tail
Positioning and the no click search future
Generative and Answer Engine Optimisation and driving discovery
Clarity of context of why you should be chosen
About The Six Sells Podcast:
The Six Sells Podcast is for people working in marketing, media, advertising and adtech.
There are over 130 episodes (and counting), and the biggest episodes have achieved 30,000 views across all platforms.
Want to get in touch? Email hello@sixsells.co.uk
Who is Six Sells?
Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology.
Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands.
With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.