On this episode, Cyrus is joined by the amazing Ambi Parameswaran, a man who wears too many hats. Ambi is a veteran ad man, an author, a podcaster, Founder of Brand-Building.com. He is also a brand strategist and brand coach, and is the co-host of the podcast 'The Last Brand Standing'. Cyrus talks to Ambi about why dandiya is not allowed even this year, the logic around COVID rules, swimming pools not being open yet either, Ambi having to teach over Zoom and why it's just not the same as in-person teaching, and lots more. They also talk about The Last Brand Standing podcast, what was the initial thought behind it, brands that have battled on the shores, co-hosting it with Anupam Gupta (Host of Paisa Vaisa podcast), some of the episodes they have covered on their podcast like - Jet Airways vs Indigo, TATA vs Maruti, Manyavar vs Raymond, and more. Ambi also talks about this age of social media, why brands get so scared of pushback and trolling on Twitter and other social media, Byju's cancelling it's ad campaign with Shahrukh Khan because of the ongoing Aryan Khan controversy, what the right way to handle this kind of hate could be for brands, and tons more.

Thanks SLAY Coffee for sponsoring this episode.

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Ordering lInks-

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Follow Ambi on Twitter & LinkedIn: https://twitter.com/ambimgp and https://www.linkedin.com/in/aparameswaran

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Open Air with Cheri Huber - November 4, 2003