Geoffrey Toffetti on Turning Frontline Staff into Revenue Drivers

Join Shawn Soole in a dynamic conversation with Geoffrey Toffetti, a hospitality insider turned CEO who’s reshaping how frontline teams drive guest experience and revenue. From his early days as a hotel valet to leading FPG’s SaaS revolution with IN‑Gauge, Geoffrey shares the behind‑the‑scenes strategies that empower hotels to sell more, serve better, and scale smarter.

What You’ll Learn

• Geoffrey’s journey from valet to C‑suite—building empathy and strategy from the ground up

• FPG’s pivot from consulting to a scalable SaaS model, designing IN‑Gauge to empower staff at the point of sale

• The value of incremental revenue via front desk and F&B upselling—high-margin, high-impact, low‑overhead

• How FPG onboard and train large teams virtually, from launch cadence to ongoing client success frameworks

• Looking ahead: integrating AI not to replace, but to amplify frontline creativity, backed by decades of performance data

Timestamp Highlights (Estimated)

• 00:02:30 – Starting as a valet and rising into leadership—Geoffrey’s hospitality origin story

• 00:14:00 – Building IN-Gauge: FPG’s shift to digital training and performance insights

• 00:28:00 – Revenue without renovation: how hotels unlock millions with existing resources

• 00:42:00 – Rolling out FPG’s onboarding and client success strategy—scalable, virtual, consistent

• 00:58:00+ – Leveraging AI to support—not replace—human connection at the frontline

🎯 Who It’s For

Hotel leaders, beverage and customer experience managers, training directors, and hospitality operators eager to turn frontline moments into powerful revenue engines—all while empowering staff and keeping the guest at the heart.

✅ If You Loved This Episode

Hit Like

Subscribe and ring the 🔔 to stay connected with the latest in hospitality innovation

Share your biggest takeaway—or your dream upsell strategy—in the comments

Spread the knowledge: share this episode with your team or industry community