Episode 217 - How Kingdom Advisors is Shaping The Future of Faith-Driven Finance | Rob West

The Future of Faith-Based Financial Advice: Rob West on Kingdom Advisors, Biblical Stewardship, and the $22 Trillion Opportunity

Host John Coleman sits down with Rob West, CEO of Kingdom Advisors and host of the nationally syndicated Faith-Fi radio program, to explore how biblically-wise financial advice has moved from the fringes to the forefront of Wall Street—and what that means for the trillions of dollars in Christian hands today.

From a founding cohort of 16 advisors to a network of 4,000, Kingdom Advisors is building an entire industry where faith and finance fully integrate. Rob shares the trends, data, and vision that make this one of the most exciting moments in the history of Christian investing.

Key Topics:

• How Kingdom Advisors grew from 16 CFPs to 4,000 advisors and the Certified Kingdom Advisor (CKA) designation
• Why faith-based investing demand jumped from 20% to 50% of CKA searches in a single year—and what that signals for the market
• The $22 trillion gap: Christians hold $22T in public markets but only ~$170B is in faith-based investments
• AI, robo-advice, and the irreplaceable role of the values-based financial advisor
• How collaborative giving funds and strategic generosity are the next frontier for Kingdom capital
• The great wealth transfer and preparing the next generation of stewards
• Why 11 Christian universities are now training the next wave of Kingdom Advisors

Notable Quotes:

"There's 22 trillion in the hands of Christians in the public markets today. And we've got, best case, 170 billion in faith-based investments in public market offerings. So the need and the opportunity is massive." – Rob West

"When you go into a values conversation, AI can't replicate that." – Rob West

"When we see money as a tool to advance God's kingdom—yes to enjoy, yes to provide—but to give generously, to invest strategically… we're just gonna help God's people experience kingdom impact in a way perhaps they never have considered." – Rob West