The Energy Revolution The future of PPAs and 24/7 power, with Juan Pablo Cerda (Renewabl)
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Jan 28, 2026 
Juan Pablo Cerda, serial entrepreneur and CEO of Renewabl, modernizes corporate power purchase agreements with data and tech. He talks about why PPAs still matter, evolving PPA structures like pay-as-produced and shaped contracts, and the tech and metering needed for 24/7 hourly renewable matching.
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Tailor PPAs To Consumption Profiles
- Use flexible PPA structures (shapes, pay-as-produced, tenure) to match a buyer's consumption profile.
- Treat PPAs as live assets and deploy technology to monitor production and matching in real time.
How Early PPAs Favoured Big Tech
- Early PPAs required long tenures, large volumes, and strong buyer credit, favouring big tech buyers.
- Over time developers relaxed terms, enabling more corporates to access PPAs with varied sizes and tenures.
Lock Key Terms Early In Negotiations
- Firm up price, volume and tenure early in tender documents to avoid long re-negotiations and changing market prices.
- Use data and digital tools to make price validity and exposure transparent during negotiation.