The Commentary Magazine Podcast Kraft Blue It
22 snips
Feb 9, 2026 A critique of Robert Kraft’s blue-square Super Bowl ad and why it alienated the community it aimed to help. A breakdown of how modern antisemitism shows up online and on campuses and how the ad missed that. A spirited debate about allyship, testing metrics, and PR motives. A pivot to Bad Bunny’s halftime performance and the weird turn AI took in several Super Bowl spots.
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Ad Felt Tone-Deaf To Jewish Community
- The Blue Square Super Bowl ad struck many Jews as tone-deaf and patronizing rather than helpful.
- Critics said it reduced antisemitism to a feel-good moment instead of addressing real threats to Jewish safety.
Modern Antisemitism Is Public And Organized
- Panelists argued the ad misrepresents how modern antisemitism manifests, especially on campuses and social media.
- They said antisemitism now is overt, organized, and often not the anonymous whisper the ad implies.
Imagery Ignored Strained Black-Jewish Relations
- The choice to depict a Black student covering the slur highlighted tensions about DEI and shifting alliances.
- Panelists said this imagery ignored recent conflicts where some DEI actors sided against Jews.