On today’s episode, we welcome Lucia Smigel, CEO & Co-Founder of Supersmile — the pioneering oral care brand she built alongside her late husband, Dr. Irwin Smigel, known as the “Father of Aesthetic Dentistry.” What began with a clinical breakthrough in tooth bonding evolved into a global brand built on one core belief: the mouth is the gateway to total health.
Lucia shares how a personal observation — that traditional toothpaste was too abrasive for bonded teeth — led to the creation of Calprox®, a patented, non-abrasive whitening formula that changed the category. We talk about building a brand from science, leading in a male-dominated industry, stepping fully into CEO after loss, and carrying forward a multi-generational, women-led legacy. A powerful conversation about resilience, innovation, and building something meant to last.

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To learn more about Lucia Smigel and Supersmile:
https://www.supersmile.com/
https://www.instagram.com/supersmileofficial/
https://www.instagram.com/smigellucia/
https://www.linkedin.com/in/lucia-smigel-a421a127/

813 Lucia Smigel: Co-Founder & CEO of Supersmile