Decoder with Nilay Patel Recode Decode: Jeffrey Katzenberg
Apr 15, 2020
Jeffrey Katzenberg, the founder of Quibi and former CEO of DreamWorks Animation, shares insights on the launch of the short-form video app during COVID-19, revealing it garnered 1.7 million downloads. He discusses the evolution of mobile storytelling, the appeal of short content, and how Quibi competes against giants like Netflix and YouTube. Katzenberg also addresses industry skepticism, discusses strategic partnerships, and highlights the creative talent attracted to Quibi, providing a glimpse into the future of entertainment.
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Quibi's Unique Positioning
- Quibi is positioned as a "third vertical" distinct from the streaming wars.
- It targets mobile viewing, unlike other streaming services that primarily focus on television screens.
Partnership and Skepticism
- Katzenberg and Meg Whitman partnered due to their complementary skills.
- Skepticism towards Quibi is expected due to its unique and risky nature.
Attracting Talent
- Storytellers are drawn to Quibi due to the creative challenge, new technology, and ownership of their IP.
- Quibi licenses content, allowing creators to exploit their work after two years.
