The Sports Media Podcast Bank of America’s Jessica Reif Ehrlich, National Research Group’s Jay Kaufman and the highs and lows of CFP National Championship game viewership
4 snips
Jan 23, 2025 
Jessica Reif Ehrlich, Managing Director of Media and Entertainment at Bank of America, offers insights into Wall Street's view on sports media. Jay Kaufman, EVP at the National Research Group, discusses the evolving dynamics of viewer engagement and media consumption. They delve into surprising CFP National Championship viewership numbers and what these trends mean for future tournaments. The conversation also covers how Netflix is reshaping sports broadcasting and the implications of emerging streaming platforms on traditional media.
AI Snips
Chapters
Transcript
Episode notes
ESPN Flagship's Strategic Role
- ESPN Flagship will offer personalized sports content and integrate features like sports betting.
- Success depends on attracting incremental subscribers beyond traditional pay TV bundles.
Future Moves for WBD and Fox
- Warner Brothers Discovery may restructure, potentially splitting linear assets from studios and Max.
- A tie-up with Fox could strengthen sports offerings if regulatory rules allow mergers.
Shift From Linear to Streaming Sports
- Linear TV still dominates live sports viewing but has declined 10 percentage points since 2022.
- Streaming, especially among millennials and Gen Z, is increasing rapidly for live sports consumption.