Amber Tait and Chelsie Grant Launch Build Method. ERock from WZA Sports.

Amber Tait and Chelsie Grant are two of the most decorated athletes in the DEKA and the co-founders of Build Method, an online training platform they launched in February 2026. We cover how their partnership started, what they've built together, and where it's going.

Matt sits down with Eric Botsford to break down the next evolution of fitness racing, including the launch of The Gauntlet under Wodapalooza. The new format introduces five distinct stages with built-in recovery, a central "terminal" for athletes and spectators, and a more gamified, festival-style experience aimed at a broader audience.

They also get into the bigger picture. HYROX hitting a tipping point in America, why it took so long, and what most people still misunderstand about growth in the U.S. fitness market. The conversation expands into gym trends, why Nike's fitness concept didn't last, and the constant cycle of what's "hot" versus what actually works

Amber and Chelsie How a low-expectations doubles race in 2023 turned into a world record partnership Setting two Deadly Dozen female pair records in a single night Breaking down the full Deadly Dozen format and what makes it different The Build Method origin story and why they built it together Eight programs, targeted pacing, and how it delivers one-on-one results at scale Chelsea's background in web development and how it shapes the brand The virtual DEKA masterclass and what athletes will actually learn DEKA Toronto on Halloween and why the date isn't the problem people think it is The Deadly Sprint, breaking news courtesy of Amber

Eric Botsford from WZA Sports.

What The Gauntlet actually is and how it's different Five-stage format with mandatory rest periods Why most hybrid races are starting to look the same The "terminal" concept and spectator experience How HYROX finally hit the tipping point in the U.S. Why Americans were late to adopt hybrid racing Wodapalooza expansion and global festival strategy Nike gyms shutting down and what actually happened Fitness trends vs real training (Pilates, biohacking, etc.) Why strength training always comes back

Today's episode is sponsored by Wodify. When your HYROX gym needs to run smoothly, Wodify delivers. From scheduling and programming to performance tracking and milestone celebrations, all the tools you need are built right in. Book a demo here.

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