The Andrew Faris Podcast Simple Modern Took Their AOV From $18 To $80. Here's How (w/Bryan Porter)
Sep 22, 2025
Bryan Porter, Chief Ecommerce Officer at Simple Modern, shares insights from his journey transforming the brand's average order value from $18 to $80. He discusses innovative strategies like bundling and product personalization that helped improve unit economics. Bryan dives into the role of Amazon and how TikTok campaigns boosted customer engagement. He also reflects on the deeper purpose behind their success, highlighting the importance of generosity in business and personal fulfillment.
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Design Products To Encourage Bundles
- Design product ecosystems so items naturally bundle (e.g., backpacks, lunchboxes, bottles).
- Make product development intentional to create logical bundles that raise cart sizes.
Use Cart Discounts Amazon Can't Match
- Use cart-level discounts and in-cart incentives to make website purchases more attractive than retail/Amazon.
- Offer bundles or stacked discounts that Amazon cannot scrape to drive higher AOV on owned channels.
Split Roles Between Amazon And DTC
- Let Amazon handle single-unit convenience buyers while using your site for differentiated offers.
- Treat Amazon as an acquisition funnel for commodity purchases and DTC for premium/unique experiences.