Today, we're joined by Rick Scherer, ranked #459 in the Scotsman Guide in 2021. Rick is the CEO and Senior Mortgage Planner at OnTo Mortgage from Framingham, Massachusetts, who funded 426 files in 2021, totalling $172 million.

Rick is here to discuss how he fired 9 realtors, how he uses product innovation to stand out, and how his high school had a bank branch.

In today's "Ask The Expert" segment, we have Ben McCabe from Bloom Finance discussing using a reverse mortgage for latter-life care.

OnTo Mortgage Website: www.ontomortgage.com

Rick Scherer's LinkedIn: @rickscherer

Bloom Finance Website: www.bloomfin.ca/ilmb

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390: Rick Scherer, Scotsman Guide #459, on Using Innovative Products to Win Business