Good Beer Hunting EP-221 Adam Paysse of Floodland Brewing
Jun 1, 2019
Adam Paysse, owner of Floodland Brewing in Seattle, dives deep into the world of barrel-fermented and mixed-culture beers. He discusses his journey from Holy Mountain Brewing to launching his own venture, emphasizing authenticity over market trends. Adam shares insights on building community in the beer industry and the emotional challenges brewers face while staying true to their craft. He also addresses the impact of social media on consumer expectations, reflecting on the need for genuine connections in a rapidly changing landscape.
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The Moving Target of Brewing Excellence
- Brewing is a moving target; perfection is unattainable but worth pursuing.
- Competition with peers motivates creators to improve and avoid creative stagnation.
Challenges in Mixed Culture Brewing
- Mixed culture beers lack repeatability and are difficult to perfect due to complex bacterial activity.
- Adam aims for refreshing, approachable sour beers, not intensely phenolic or lambic-style extremes.
Respect Beer’s Intended Experience
- Appreciate beers in the context they’re intended for, like home relaxation, not competing with heavy stouts.
- Drink beers to savor their character, not just as a trend or social media opportunity.