Mind Shift with Erwin & Aaron McManus #094 Discipline Vs. Talent: Fashion And Heritage
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Jul 25, 2025 Arturo Castaneda, founder of Storytellers and Creators, shares his inspiring journey from humble beginnings to a creative force in fashion. He discusses the resilience learned from childhood experiences and a serendipitous deli meeting that launched his career in New York. Arturo reflects on his time at Ralph Lauren, contributing to iconic designs like Olympic uniforms. He also highlights the importance of mentorship and community in the creative process, emphasizing how passion and heritage fuel innovation in the fashion industry.
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From Showroom Design to Apparel Team
- Arturo started at Ralph Lauren doing showroom interior design, learning the language of merchandising and creativity on the job.
- His creativity and dedication impressed leadership and led to joining the design team creating iconic collections.
Leaving Ralph Lauren for Own Dream
- Arturo realized his mother’s dream was fulfilled when she visited him at Ralph Lauren wearing a Navy polo shirt.
- This emotional moment prompted him to leave Ralph Lauren and start his own company.
Pivot to PPE Production
- During COVID-19, Storytellers and Creators pivoted to produce 30,000 PPE gowns weekly for NYC hospitals.
- The team expanded rapidly from 14 to 150 people to meet urgent production demands.