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Jennifer says, "we've intentionally branded it in a really weird, unique and magical way. If you explore our website and look at the bottle, it really stands out. We wanted to evoke a potion or, or magical feeling. And the product itself is incredibly versatile. It is not only delicious on its own, you can pair with pretty much anything: whiskey, tequila, gin, vodka, sparkling wine, even some beers. And it makes these products taste better. And from my perspective, it elevates every kind of drink that it's put into, whether it's a simple cocktail or just drinking it on ice or mixing it in a really complex cocktail."

Today, we interview Jennifer Toyzer, Founder & CEO of UME. UME is a delightfully tart, mildly sweet plum spirit featuring a show-stopping royal purple hue. It's made from all-natural plums, grapes, & black cherries, with hints of green apple and lemon. It has 17% ABV, gluten-free, with half the sugar of similar apéritifs and is produced responsibly in California.

We discussed:

* What she's grateful for * Encouragement to other founders * Overview and origin of UME * Launching during COVID and the supply issues they experienced * Getting validation from the industry * Review of the product, including ingredients, history, and working with a mixologist * Why UME is like a magical potion and condiment for your bar * Advice for founders and dreamers building a business * And more…

Join Ramon V ela and Jennifer Toyzer as we break down the inside story of UME on The Story of a Brand.

For more on UME, visit: https://www.drinkume.com/

Try some by using this promo code: STORYOFAPOTION10

Subscribe and listen to the podcast on all major apps. Simply search for "The Story of a Brand" on your favorite podcast player.

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This episode is brought to you by Sendlane.

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The (Flawed) Science of Paleo Diets – E26