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Microsoft's Reaction to DoubleClick Acquisition
- Google's acquisition of DoubleClick sparked a bidding war with Yahoo, Microsoft, and AOL.
- Microsoft, fearing Google's potential dominance, spent over $6 billion on aQuantive shortly after.
FTC Approval and Harbor's Dissent
- The FTC approved Google's acquisition of DoubleClick in a 4-1 vote.
- Commissioner Pamela Jones Harbor dissented, citing concerns about data accumulation and privacy.
Google's Advertising Dominance
- Google's dominance in online advertising, partly due to the DoubleClick acquisition, raises concerns.
- Google and Facebook now dominate, leaving smaller businesses and publishers struggling.