Fintech One-On-One Building the First Agentic Brokerage with Leif Abraham, Co-CEO of Public
My next guest on the Fintech One-on-One Podcast is Leif Abraham, the co-CEO of Public.com. Public has been carving out a really interesting niche in the brokerage space. They're not trying to be another discount broker competing on free stock giveaways. Instead, they're building what Leif calls the first truly agentic brokerage, where AI agents can actually help you construct and manage your portfolio.
In this episode, we discuss Public's decision to move away from payment for order flow and why trust and transparency are so central to their strategy. We also talk about their fascinating Generated Assets product that lets you essentially prompt your own personalized ETF, their nuanced take on prediction markets and why they're drawing a clear line between portfolio tools and sports betting, and how AI agents are starting to take on work that has traditionally been done by financial advisors.
In this podcast you will learn:
- The opportunity that Leif saw when he started Public.
- How the dynamic works between Leif and his co-CEO, Jannick Malling.
- How he describes Public today.
- How their Generated Assets offering allows investors to create custom ETFs.
- Why their decided to move away from Payment for Order Flow.
- How they are marketing themselves directly to the consumer.
- What Leif thinks about prediction markets and how Public will offer them.
- What they are planning when it comes to AI agents for wealth management.
- How Leif views the rollover market for retirement accounts.
- Their plans for the Crypto market.
- What success will look like for Public over the next five years.
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