The Future of Media, Explained - from Press Gazette Tech transformation at ADWEEK with Mike Beyman
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Mar 19, 2026 
Mike Beyman, ADWEEK chief strategy officer who leads operations and product transformation. He talks tech transformation, fixing site performance for big moments, using AI for internal workflows, monetizing content for LLMs, modernizing CMS and live publishing, and reshaping events and memberships to boost revenue and audience engagement.
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Super Bowl War Room That Needed To Be Bored
- Adweek's Super Bowl is an all-hands editorial and product war room where ads drive B2C crossover engagement.
- After a poor performance years earlier, Mike Beyman worked with WordPress VIP to ensure zero site issues in 2025, leaving the product team bored that night.
Retail Media Networks Are Becoming Ubiquitous
- Retail media networks are expanding beyond Amazon as brands like Wawa, Chase, MasterCard and American Express launch niche networks.
- These networks let brands reach highly relevant audiences in the retail funnel, turning retail touchpoints into advertising inventory.
Stop Selling Run Of Site CPM As Your Lead Product
- Do stop relying solely on traditional display and run-of-site CPMs and shift to verifiable performance and targeted offerings.
- Sell outcome-driven products (leads, targeted senior decision-makers) rather than wallpaper CPMs to match advertiser demands.