A World-Class Customer Experience | Season 5, Vol. 6: Snackpass

In the latest episode of Hospitality Hangout podcast, Michael Schatzberg “The Restaurant Guy” and Jimmy Frischling “The Finance Guy” chat with Kevin Tan, co-founder and chief executive officer at Snackpass to explore a social ordering platform for restaurants and the customer experience.

Snackpass is the company Tan co-founded with Jamie Marshall while they were students in college. Tan says, “It’s a social ordering platform for restaurants, you can skip the line and the wait, it’s much more convenient for consumers.” Adding, “we have a social commerce layer where you can get reward points with friends, send gifts to friends, group buy, and see what people are ordering making the experience personalized, social, and fun.”

Tan talks about when they got started, they would hand out fliers around campus and immediately got traction with their fellow classmates. He says, “within a few months over eighty percent of the student bodies started using Snackpass and became kind of like a household name.” Adding, “ it became the default way for students to order instead of going and standing at the cash register.” Snackpass started launching multiple campuses and today they are at twenty campuses in multiple states. Tan points out that Snackpass just raised their Series B financing which is going to help expand around cities and beyond the college campus.

When asked about delivery and third party, Tan says, delivery will just be an API call and it will be commoditized. He says, “the opportunity for us is definitely on-premise and you know that's a huge chunk of a pie.”

To hear how Snackpass came about while Tan was sitting in a dorm room, the experience of going through the Series B round, and how the name Snackpass originated, tune in to this episode of Hospitality Hangout Podcast. Click here for more recovery and relief information for restaurant, hospitality and food service operators.

This syndicated content is brought to you by Branded Strategic Hospitality.

Episode Credits:

• Sponsored by: DirecTV
• Produced by: Branded Hospitality Media
• Hosted by: Michael Schatzberg, JImmy Frischling
• Producer: Julie Zucker
• Creative Director: Adam Levine
• Show Runner: Drewe Raimi
• Post Production: GrodMedia

www.thehospitalityhangout.com

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