Content Is Profit End of Year Special: Newsletter Business - Start, Grow & Monetize. Part 3 (E362)
Dec 24, 2022
Ethan Brooks, creator of an ultimate newsletter guide for Trends.co, dives into the booming world of newsletters. He discusses how to effectively attract and retain readers with quality content and the right editorial strategies. Ethan shares insights on building strong content teams, the essential role of storytelling in advertising, and maximizing customer lifetime value through smart marketing. He underscores the success of referral programs and hints at valuable upcoming resources to help monetize and grow newsletter businesses.
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Curiosity Finds Unique Stories
- Curiosity in writers uncovers stories others miss because they notice small oddities.
- Those curious threads lead to unique, deeply reported newsletter pieces.
Harvest Topics From Community Threads
- Mine community threads (Reddit, Facebook groups) and sort by most popular to surface proven topics.
- Add unique voice and research to those community-validated topics to increase travelability.
Go Upstream To Find Emerging Trends
- Look beyond mainstream outlets: join niche Facebook groups, VC blogs, and research reports to find upstream trends.
- Follow operator-focused sources because they surface opportunities before they mainstream.