The School of Greatness 670 Building an Influential Personal Brand with Rory Vaden
The Rock's Authenticity
- Dwayne "The Rock" Johnson defied his management's advice to change his persona and instead amplified his "Rockness".
- This authenticity led him to become the highest-paid actor in a single year.
Stand Out, Solve Problems
- Focus on standing out, not fitting in, to build a strong personal brand.
- Identify and promote the problem you solve to attract attention and establish expertise.
Define Your Yes/No Criteria
- Rory Vaden advises defining characteristics of things you say "yes" and "no" to, not just individual instances.
- This clarifies brand boundaries and prevents compromises.
"LACK OF REVENUE IS NOT YOUR GREATEST PROBLEM; A LACK OF REPUTATION IS." - RORY VADEN
There is something incredibly important in life that I don't hear enough people talking about. It's called your personal brand and it goes far beyond your career.
I started learning about personal branding over 10 years ago when I got into the entrepreneurial world. I noticed a big difference between some people's brands and others. So I started taking notes.
Today, I credit a huge part of my success, both personally and professionally, to the personal brand I've created. It's my reputation and much more.
There's no one I trust more to teach on this topic than my good friend Rory Vaden.
Rory and I met years ago and would meet up every once in a while at different events. But it wasn't until I felt the need to call him a couple of months ago that I truly learned about Rory's genius.
I was feeling a little uneasy about what to do next with my personal brand and business. I knew I needed to get an outside set of expert eyes on it.
So I called Rory out of the blue and asked if I could come meet him to talk about it.
Rory not only gave me two days of his time and hosted me at his house, he gave me such valuable insight into my business and brand that I am shifting my entire focus as a result.
I want to share this same information and insight with as many people as possible, so Rory flew out to record a podcast episode all about how he thinks about branding (and what he helps his clients do).
He even offered free brand strategy calls to any School of Greatness podcast listeners if you are interested in becoming an influential personal brand.
This conversation is a goldmine, and I can't wait for you to take tons of notes on it in Episode 670.
In this episode you will learn:
What reputation actually is (Rory's definition)
Why a lack of revenue is not your greatest problem
Rory's reputation formula to create rock solid results
How to become unstoppable through your branding
What your brand DNA is made of
How to know if a decision is aligned with your ethics
What one of the biggest lures of compromise is
The DARES test to put all your business ideas through
How to figure out the actual business you are in
Plus much more...
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