#162 How to find a story that makes a message stick

In this episode of the Less Chatter, More Matter podcast, we explore why information alone isn’t enough to make workplace messages stick, and why storytelling is one of the most practical tools communicators and leaders can use.

In a world filled with slide decks, summaries and carefully crafted emails, clarity is often prioritised above all else but while people may understand a message in the moment, that doesn’t guarantee they will remember it. What tends to endure is not the information itself, but the meaning behind it. Storytelling is what transforms abstract ideas into something tangible and relatable.

This episode focuses on the first and most common stumbling block: finding the story. Rather than searching for something dramatic or extraordinary, we explain why the most effective workplace stories are usually simple and grounded in everyday experience. 

The conversation also explores the power of positive examples when leading change, and why highlighting progress and possibility is often more motivating than leaning into fear or worst-case scenarios.

So, get listening and find your story.

Links mentioned in this episode:

• Masterclass: Strategic Storytelling - make your message stick workshop
• 90 minute Strategy Power Session
• Public workshops and training
• Less Chatter, More Matter - Mel’s book
• Template packs
• Change Isn't Hard! - Mel's book
• Sign up here to the fortnightly mail out of free resources!

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