Don't Say Content "High Quality" Content Isn't Real
Apr 25, 2023
They debate what “quality” really means in marketing and why the word is often meaningless without context. They explore whether polish or effectiveness drives results and how audience tastes reshape perceived quality. They discuss team tradeoffs between shipping fast and crafting work, and when offline or niche channels beat blogs and websites.
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Quality Is Defined By Business Impact
- Quality is relative and must be judged by how effectively content impacts business outcomes.
- Perfection alone doesn't equal quality if it fails to move growth or serve customers.
Staff For Velocity And Polish
- Build teams with both shippers and polishers to balance speed and craft.
- Adjust the shipper/polisher mix to match your marketing velocity needs.
Make Quality Part Of Your Business Model
- Define your company's quality criteria and hire against it so decisions aren't subjective.
- Use those criteria to judge whether work meets business goals and expected ROI.