Pearmill Internals: How Our Growth Process Works w/ Karim El Rabiey (EP15)

The rules of performance marketing change more than Nima, our hosts’ hair scrunchies. How the channels price their auctions, creative formats and visual auctions, and people’s behavior are in constant flux. There are new channels that pop up every few months and new playbooks need to be derived from them to stay competitive.

So how can a paid growth studio like ours (Pearmill) help startups build a sustainable growth strategy with this constant ambiguity and volatility? With a bulletproof growth process that focuses not solely on the results but more on the underlying universe that growth and marketing exist in.

There’s no one better to unravel the process that we’re spent years mastering than Karim El Rabiey, our Co-Founder and CEO. In this episode, we’re dive into our experiment cycle and the steps involved plus how we take those learnings to increase efficiency and nail predictions over time.

More highlights include:

• How we manage increased competition with our e-commerce clients?
• How to prioritize problems for all the platforms we work on?
• A deeper look into our experiment analysis process.
• How we level up the experiment processes for new hires?
• Why we revisit the analysis post-post-mordem?

Follow us and our guests:

• Karim El Rabiey on LinkedIn and Twitter
• Nima Gardideh on LinkedIn and Twitter
• Pearmill on LinkedIn, YouTube and Twitter

Resources:

• Featured artist, Aida Murad

Want to share your hyper-growth story with us? Email nima@pearmill.com to be a guest.

Producer, Editor & Audio Engineer - Leah Jackson @ Puka Puka Creative.