The Pitch

#182 LIVE in NYC: 3 Startups, 3 Investors, 15 Minutes to Invest

Mar 18, 2026
Jesse Middleton, seasoned VC with deep fund experience. Jamie Gin Lewis, founder of Wiggle Room building childcare management tools. Celine King, CEO of Greener creating fleet-level carbon accounting. Amaka Uchegbu, founder of Uche AI using barcode scans to inform textured-hair brands. They pitch fast on product, go-to-market, data integrations, revenue models, channel partnerships and scaling plans in rapid-fire conversations.
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ADVICE

Position Sustainability As Efficiency First

  • Sell both compliance reporting and operational efficiency because many fleets prioritize cost reductions over sustainability rhetoric.
  • Greener pivoted into fuel-efficiency recommendations since reducing fuel both saves money and lowers emissions, increasing buyer interest.
INSIGHT

Use Fortune 500 Buyers As Distribution Channels

  • Greener's go-to-market combines carrier-paid revenue with shipper-led adoption, where Fortune 500 customers act as channels mandating reporting from carriers.
  • That dual approach shortens sales friction by converting corporate reporting needs into commercial demand for carriers.
ADVICE

Invest Pre-Seed In Sales To Capture Enterprise Momentum

  • Spend pre-seed dollars on sales hires and channel managers once product-market fit is validated to scale enterprise conversations.
  • Celine plans to hire head of BD and head of sales to replace founder-led deals and exploit a fast-moving enterprise sales pipeline.
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