AI is transforming the creative workflow—but not in the ways we first expected. In this conversation with Galen Low, creative and PM leaders Sara Fisher, Sara Doubleday, and Greg Storey talk through the practical and philosophical implications of AI’s growing role in creative work. This isn’t about flashy tools or end-to-end automation. It’s about realigning how teams work, communicate value, and preserve the human essence in their process.

From misinformed client expectations to the strategic reframing of creative outputs, the panel explores how project leaders and creatives can use AI to amplify their strengths rather than replace them. Spoiler: there’s still no shortcut for trust, authenticity, or thoughtful strategy.

Resources from this episode:

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Connect with Sara Fisher, Sara Doubleday, and Greg Storey on LinkedIn
Check out Vye and Seer Interactive
Check out Greg’s book – “Creative Intelligence: Don’t Ask AI, Think With AI”

Apple komt in juni met langverwacht AI-nieuws in gouden jubileumjaar