From the Ground Up

1 Smart Business Story: How to Optimize Your Sleep Like an Olympian

Mar 2, 2026
They dig into Olympic-inspired sleep strategies that athletes use to boost performance. Morning habits like no-phone routines, bright light exposure, and heavy workouts come up. They describe creating a bedroom 'cave' with cool temps and blackout curtains. Conversation also covers caffeine cutoffs, wearables caution, travel tips, and how leaders can protect employee sleep boundaries.
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ANECDOTE

Sam Neame Left Finance And Now Coaches Olympians

  • Anecdote: Sam Neame transitioned from finance to founding Sam Neame Performance after burning out despite being in great shape.
  • Chloe Aiello notes he worked with British Olympians like Lucy Renshaw and Izzy Petter for sleep issues at Paris 2024.
ANECDOTE

Izzy Petter Sought Help For Olympic Insomnia

  • Anecdote: Field hockey Olympian Izzy Petter sought help in Paris because insomnia stole joy and impaired performance.
  • Chloe Aiello recounts Izzy reached out in 2024 after struggling to sleep in the Olympic Village.
ADVICE

Start Mornings Phone Free And Seek Bright Light

  • Do start your day phone-free for the first 30 to 40 minutes to avoid early cortisol spikes from social media.
  • Chloe Aiello says bright outdoor light and a morning heavy workout signal wakefulness and improve night sleep.
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