The Tim Ferriss Show

Arnold Schwarzenegger Teaser

Jan 31, 2015
Guest
Arnold Schwarzenegger
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ANECDOTE

From Bodybuilding To Bricklaying

  • Arnold describes starting a masonry business when bodybuilding paid nothing and they needed cash quickly.
  • He and Franco used European branding to attract customers after an LA earthquake created high demand.
ADVICE

Leverage Perceived Foreign Value

  • Use perceived exotic branding to charge premium prices when a market values foreign expertise.
  • Arnold used 'European' names on ads to leverage cultural value and attract more customers.
ANECDOTE

Salesatrics: Good Guy, Bad Guy Close

  • Arnold explains how they closed sales using a two-person act: he softened the customer while Frank played the tough expert.
  • They collected half down, bought materials, and worked immediately, running the business practically and fast.
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