Head of Growth @ Licious: Prathamesh Dembla- Compound Interest, Lockdown Growth & Why Marketers Should Also Teach

Today we’re joined by Prathamesh Dembla, the Head of Growth at Licious. Prior to Licious, Prathamesh was Head of Digital Marketing at Milk Basket. In this episode, Prathamesh talks about the positive effects of both lockdowns, working from home and one key skill that has benefited reliable professionals during these challenging times. He also shares what has helped him develop his business acumen and how his love for teaching makes him a better marketer. Prathamesh discusses various growth hacks he has implemented at Licious and how Branch has helped them with the attribution and channel optimization of these strategies. Prathamesh also stresses how “atomic personalization” helps them with conversion rate optimization. Prathamesh then goes on to share key takeaways from his experience as a co-founder of Infinity Minds, a personal development company for children. In terms of risk-taking, Prathamesh breaks down how he decides which risks to take and how startups can avoid “analysis paralysis” with an execution-first mindset. As Head of Growth at Licious, Prathamesh talks about his biggest challenge during and after a period of hypergrowth amid COVID-19 lockdowns. Prathamesh then finally talks about his leadership style and the power of compounding in business, relationships and health.