Afrobeats Intelligence S3E2: Mr Eazi — African Music Business Genius
Dec 4, 2023
Mr Eazi, a Nigerian musical innovator and pioneer of Banku music, shares his fascinating journey from university hustles to the forefront of the African music scene. He discusses the importance of freedom in his career choices, turning down early record deals to maintain his independence. Eazi highlights his ventures, including Banco Music and the Empower program aimed at investing in artists. He tackles challenges like public perception and criticism, ultimately channeling them into his latest album, 'The Evil Genius,' a reflection of personal growth and artistic expression.
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Treat Music As A Scalable Venture
- He treated music like a startup signal: paid features and international gigs indicated it could be a business.
- These early validations convinced him to reinvest earnings into videos and promotion.
Structure Investments To Protect IP
- Invest in artist infrastructure: protect IP, handle distribution, and build a unified company rather than fragmented projects.
- Use grants and structured deals to help artists create while securing rights to monetize work.
Deliverability Trumps Promise For Investors
- Convincing investors relied on delivery and measurable brand value, not just goodwill.
- He framed Empower as marketing ROI for sponsors and emphasized trust and execution.
