With over a dozen Republican candidates in the summer news, what will it take for one to emerge from the pack? Kristen Soltis Anderson‘s new book, The Selfie Vote: Where Millennials Are Leading America (And How Republicans Can Keep Up) (Broadside Books, 2015), has an answer. Anderson is the co-founder of Echelon Insights, a public opinion and data analytics firm that helps campaigns and companies design their messages and strategies. Anderson’s book draws on this experience as a campaign and polling expert to suggest that Republicans need to understand the changing values and behaviors of Millennials. She argues that successful candidates will move digital to the center of their campaigns and reach out to younger voters in new ways. Failing to do so, Anderson predicts, will lead to generations of new voters turned off to the GOP.
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New Books in American Politics