EUVC E528 | Florian Noell, PwC: Reinventing with Venture: How Corporates Can Actually Innovate
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Jul 22, 2025 Florian Noell, PwC’s Global Venturing & EMEA Startups & Scale-ups Leader, shares insights from his diverse background as a founder and corporate innovator. He discusses the common pitfalls of corporate venture capital, revealing why most CVCs falter after just 3.7 years. Florian emphasizes the importance of collaboration between startups and corporations, outlining ten key strategies for enduring success. He advocates for later-stage investing and challenges traditional mindsets that hinder corporate reinvention, making a compelling case for a cultural shift towards innovation.
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Leadership Drives CVC Success
- Success in corporate venturing starts with leadership commitment and clear strategy.
- Hiring former founders or venture professionals helps build an effective team for startup collaboration.
Corporate VC's 3.7-Year Valley
- The average corporate venture capital fund lasts 3.7 years mainly due to board turnover and pressure for quick returns.
- Long-term commitment is crucial since startup exits usually take 5-10 years.
Commit Capital and Build Portfolio
- Corporate VCs must commit significant capital up front and maintain a strong portfolio of 20+ startups to succeed long-term.
- Avoid small scale or sporadic investments that fail to capture venture returns.