The Unabated Podcast How Do Sportsbook Bookmakers Approach March Madness?
How do professional bookmakers set the lines you bet on for March Madness? 20+ year bookmaker Aaron Kessler joins Thomas Viola and Captain Jack to talk about his process, what life is like in the book during March, and tell some stories from Marches past!
Line shopping is one of the single most important things a bettor can do to get an edge over the books. Unabated makes that simple with our odds screens across every major American sport. Best of all, they’re free to use for all: https://www.unabated.com
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