Designed this way Neethi | Illustration Design • Mural Art
Oct 16, 2023
Neethi shares her unique journey as an illustrator and muralist in Bangalore, emphasizing the significance of her mononymous name in challenging gender norms. She discusses the creative process behind her vibrant murals and the way they reflect local culture. Explore her transition from the textile industry to illustration, the lessons learned from early career setbacks, and how she found her signature style. Neethi also touches on recent projects, including playful WhatsApp stickers and engaging community murals, while contemplating the impact of AI on creativity.
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Art As Wayfinding
- Art can become navigational landmarks within large floorplates and aid wayfinding.
- Thoughtful placement turns artworks into conversational and functional reference points.
Story Beats Synthetic Production
- AI makes production cheap but flattens personal imprint and learning loops for new artists.
- The value shift will favor storytelling, lived perspective, and unique intent over purely produced imagery.
Quitting To Rediscover Practice
- After COVID lockdown Neethi left WeWork to restart personal illustration practice and found freelance work via Instagram.
- Leaving was a mix of burnout, curiosity, and a desire to rebuild personal voice.
