Knowledge at Wharton Can Dell’s Turnaround Strategy Keep HP at Bay?
Sep 5, 2007
14:41
In an interview with Knowledge at Wharton one year ago Michael Dell declared his support of then-CEO Kevin Rollins indicated that supply chain efficiencies and direct sales gave the company a competitive edge and added that his namesake company was making great strides in customer service. What a difference a year makes. Michael Dell took over the reins from Rollins on January 31 and set out to remake the $57 billion Round Rock Tex. PC manufacturer. The effort comes as the company has lost its worldwide market share lead to Hewlett-Packard and faces competition from other PC manufacturers as well. While experts generally agree that Dell has made progress in some areas questions about its turnaround remain.
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