Nicolas Schueller (Adomik) - Media Tech Talk #011

Media Tech Talk #011 - Nicolas Schueller (Adomik)

Nicolas, CEO & Co-Founder of Adomik, joins Daevid Richards and Paul Luckett to unpack revenue fragmentation, reporting complexity, and the evolving economics of digital publishing.

From 300+ monetisation connectors to 400,000+ mapped campaign labels, this episode dives deep into how publishers can build a true single source of revenue truth — and why that matters more than ever in an AI-driven environment.

In this episode:

(00:00) – The chaos of programmatic revenue

(02:30) – Nicolas’ journey from Orange to Adomik

(10:20) – Revenue fragmentation post-header bidding

(15:30) – 300 connectors and the API reality

(19:30) – Mapping 400,000+ advertiser labels

(24:50) – Real-time anomaly detection & pacing alerts

(27:50) – Sales enablement through market benchmarking

(44:15) – AI’s impact on publisher traffic & CPMs

(52:00) – Publisher advocacy and SSP mediation

(55:00) – Leadership lessons & adapting in fast-moving markets

💬 Guest: Nicolas – CEO & Co-Founder, Adomik

🎧 Hosts:

Daevid Richards – http://linkedin.com/in/daevidrichards/

Paul Luckett – Luckett Media Consulting | https://www.linkedin.com/in/paul-luckett/

Media Tech Talk explores the intersection of media, technology, and innovation through candid conversations with the people shaping the future of digital advertising.

#MediaTechTalk #Adomik #AdTech #Programmatic #PublisherRevenue #AI #DigitalMedia #RevenueOps