Innovation is not a one-time event; it's a continuous cycle. It requires an environment that encourages and supports creativity. It requires an environment that leverages the human-centered mindset. Mauro Porcini tells Kevin that we are in an age of excellence; either you do it, or someone else will. The most important tool for innovation is curiosity. We need to maintain the balance between dreaming and executing and growing through practice.

Key Points

Mauro shares why innovation is an act of love.
He discusses design vs. design thinking.
He talks about good answers to wrong questions and trend surfing.

Meet Mauro

Name: Mauro Porcini
His Story: Mauro Porcini is the author of The Human Side of Innovation. He is the senior vice president and chief design officer at PepsiCo. In the past ten years, he and his team have won more than 1,800 design and innovation awards, and in 2018 PepsiCo was recognized by Fortune in its Business by Design list.
Worth Mentioning: He was previously 3M's first chief design officer. Porcini has received many honors, including Fast Company's 50 Most Influential Designers in America, Fortune's 40 under 40, and Ad Age'slist of the 50 world's most influential creative personalities. In 2018 Porcini was awarded a knighthood (Cavaliere) by the president of the Italian Republic.

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Book Recommendations

The Human Side of Innovation: The Power of People in Love with People by Mauro Porcini

Losing My Virginity: How I Survived, Had Fun, and Made a Fortune Doing Business My Way by Richard Branson
Finding My Virginity: The New Autobiography by Richard Branson
Shoe Dog: A Memoir by the Creator of Nike by Phil Knight

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