Working Hard with Grace Beverley Ep.95 How To Make The World Obsessed With Your Products With Cult Gaia Founder Jasmin Larian Hekmat
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Jul 8, 2024 
Jasmin Larian Hekmat, Founder of Cult Gaia, shares her journey from flower crowns to a fashion empire. She discusses the challenges of launching the Ark bag, using Instagram influencers, and maintaining brand integrity. Tips for excelling in a new job and strategies for leadership and business growth are also covered. Plus, insights on juggling motherhood with entrepreneurship and navigating high expectations in business.
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Balancing DTC and Wholesale
- Wholesale is important for brand co-signing and validation.
- Merchandising Cult Gaia next to luxury brands like Gucci elevated its perceived value.
Scaling and Product Quality
- Scaling a business while maintaining product quality requires planning.
- Recutting successful designs helps achieve scale without compromising creativity.
Product Focus
- Focus on releasing products you're genuinely excited about.
- Avoid releasing overly commercialized items that don't align with your brand DNA.