Novel Marketing 043 – How to Create A Breakthrough Author Brand Step 3 – Look Through Your Readers
16 snips
Aug 26, 2014 AI Snips
Chapters
Transcript
Episode notes
Brand Is What Readers See
- Your self-image is a starting point but your brand is defined by how others see you.
- The hosts stress "it's impossible to read the label when you're standing inside the bottle," meaning reader perception matters more than self-description.
Seat Belt Suspense Origin Story
- Brandand Collins discovered her tagline "seat belt suspense" by mining repeated phrases in reader reviews and conversations.
- She trademarked and embraced the phrase, letting readers effectively write her tagline.
Dilbert Pivot Fueled By Reader Emails
- Scott Adams pivoted Dilbert to focus almost entirely on workplace strips after reader emails showed workplace humor resonated most.
- That pivot let him quit his day job and build Dilbert into a syndicated success.