Spotlight Series | Upside's Tyler Renaghan On Combatting Inflation With Personalization

Inflation is impacting retail business across the board, from gasoline to groceries, and historically the go-to solution has been to cut costs wherever you can, but perhaps there’s an alternative? In Omni Talk Retail’s latest Spotlight Series, Anne Mezzenga explores with Upside’s VP of Retail Tyler Renaghan how retailers should take this time as an opportunity to grow revenue, instead of cutting costs to battle inflationary pressures. In this interview Anne and Tyler discuss: - How retailers can shift their focus from large awareness campaigns to more personalized offers to bring in new customers. - The bottom-line benefits of creating loyalty programs that allow customers to directly deposit savings from shopping in stores into their bank accounts, requiring no funny money, games, or vouchers. - Leveraging technology partners who can operate on top of your existing ecosystem without requiring additional labor or additional POS or tech integrations. Tyler and Anne discuss all this and more, and it is a conversation sure to open your mind and leave you thinking about entirely new ways to approach your strategy amid inflationary pressures. For more information on Upside, head to https://www.upside.com/ Music By hooksounds.com **Sponsored Content**

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