Oracle’s Acquisition Binge: Trying to Cover All Its (Data) Bases

For Oracle the past few months have been one big shopping spree. On January 31 the enterprise software giant purchased longtime rival Siebel Systems the leading provider of customer relationship management software. On February 14 it acquired Sleepycat an ”open source” database maker; two days later it bought HotSip AB a Swedish telecommunications software provider. For many companies Oracle’s month would have been a year’s worth of merger and acquisition activity but for the Redwood Shores Calif.-based firm it’s the norm. Oracle CEO Larry Ellison made a big splash in 2004 by announcing he would consolidate the software industry starting with archrival PeopleSoft and he has been true to his word. The real test however lies ahead: Can Oracle attract new customers?

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