Apple Computer Pioneer David Sun Says, 'Be a Sponge'

Vision. Cash. People. Relationships. Learning. Only the CEO can tackle those key responsibilities. If those five things aren't the focus of your day, then you're wasting your time and hurting your company.

Like cutting the ad budget when you have to reduce costs, CEOs often push learning to the back burner in favor of higher-profile things like casting a vision or visiting top clients. And while vision and meeting clients are critical, so too is taking the time to learn and stay on top of the latest changes sweeping the business world. Setting aside that time might feel indulgent when we know there are projects to monitor, books to balance, and teams to manage.

On today's show, CEO Coaching International's David Sun explains why self-improvement isn't selfish – it's essential to mastering your space, inspiring your team, and growing your business BIG.