Founders Unfiltered Ep 135: Cross border payments for MSMEs ft. BRISKPE
Aug 14, 2025
In this conversation, Sanjay Tripathy, CEO and founder of BRISKPE, shares his rich background, having led teams at companies like PepsiCo and HDFC Life. He delves into the significant hurdles that Indian MSMEs face with cross-border payments, such as high fees and compliance issues. Sanjay emphasizes the creation of a user-friendly payment platform tailored for small businesses, the importance of customer feedback, and the integration of AI for enhanced security. He also draws parallels between resilience in marathon running and the startup journey.
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Vet Co-Founders Like A Marriage
- Choose co-founders who are complementary, fully committed, and aligned on long-term goals.
- Run 'whiteboarding' sessions to test chemistry and ensure shared vision before partnering.
Hire Founders Who Are Fully Committed
- Insist founders are 100% committed and motivated by mission, not short-term money.
- Prioritize values like integrity, collaboration, boldness and willingness to pivot.
Prioritize Compliance Over Rapid Volume
- Place compliance at the core from day one and be ready to say no to risky volumes.
- Investors may focus on growth but compliance-first builds a durable payments business.
